Pain points
Understanding Elizabeth's user journey helped us realise what could make the website more user-friendly.
User journey map

Problem statement: Elizabeth is a kindergarten teacher who needs to find a good wellbeing coach and research the website before booking because she doesn't have patience and time to spend on people that are not a `'great fit`.

User Persona
My goal was to compare the user experience of some other coaches' websites.
Competitive audit
Digital wireframes
To test the app's user experience, I conducted two rounds of usability studies with some of the current clients as well as some other people I met while completing the Guerilla Testing and asked them to perform a few predefined tasks on the current website and then on the high-fidelity prototype I created. The tasks were:

Usability study: findings
Round 1 findings
High-fidelity Prototype
I came up with a new colour theme as well as added a new font system.

Mockups
This responsive website makes it easier for new users to learn about this wellness coach as well as easily book a coaching session directly on the website.
This project was my latest project and the third one in the last forty days, I can definitely say that during this project I realized how much I had learnt and how much faster I can do things now. As it was with previous projects, I got to learn more about what my research was about - in this case - about wellness coaching and this whole industry, I learnt a lot about it during the competitive audit phase as well as usability testing.
I also learnt that having the client involved is very important.

Next steps
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Conduct more user research to determine any new areas of need.
Thank you!

Thank you for your time reviewing my work on the website for a wellness coach! If you'd like to see more or get in touch, my contact information is provided below.


Email: alexandraousasha@gmail.com
Website: https://shuttersmile.me/ux-home



Findings from the first study helped guide the designs from the initial design to mockups. It also helped me define the pain points.
  • Find About page
  • Learn more about coaching sessions
  • Book a session
Before committing to high-fidelity designs, I came up with some alternative solutions for the home screen.

Instead of focusing on design intricacies, I was able to prototype several layouts but for this case study I will only share one - the final idea. Taking the time to draft iterations of each screen of the app ensured that the elements would be well-suited to address user pain points.

For the home screen, I prioritised a more trustable style with ideas of what the journey would look like, reviews, and some information about the coach.

As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.



Some opportunities for this website include:
● Offer a wider range of services, offer some wellbeing and inspirational articles, blogs, possibly podcasts, some videos too as well as coaching
● Be transparent and have prices on the website
● Have an easy and intuitive design
What I learned:
Impact
The final high-fidelity prototype presented a cleaner user flow of booking a session.
This competitive audit helped me understand how other "bigger" and "smaller" coaches position themselves and how easy their websites are for users.
I was quite disappointed to see that some coaches do not give the information about their pricing as it makes it harder for users to understand if they can or cannot do sessions with this coach and users do not want to waste their time.
During the testing I tried to stay neutral and ask open-ended questions trying to figure out how users felt about using both versions of the website.
Book a coaching session
Below, users can read the story through photos, there is also some personal information that can help users get to know the coach better.
Below, there are two texts About me and it confuses users.
Home page
The challenge
To create a responsive website for a wellbeing coach based on my own user research.
The goal
A responsive website where users can easily book a session with a wellbeing coach and learn more about wellbeing.
User Research: summary
I conducted research to understand the users I'm designing for and their needs. After having a conversion with the wellbeing coach my information was confirmed - a primary user group identified through research was females of different age but mostly in the age of 22-45, the ones who spend a lot of time on social media and have different types of insecurities.

Some users would rather keep this matter private so they wouldn't want direct interaction with other people, that is why having a website where they can find all the info is very beneficial for them. Most of the users would use a laptop to learn more about wellbeing coaches but there are still some people who would like to research their options on the go - using a mobile phone.

For this project I had an initial website with photos and texts so my main job was to make it more user-friendly and with updated UI design.

1
IA
To make it easier for users information about the coaching services and its benefits should be moved to the homepage as well as the navigation bar should be easier to understand by users.

2
Trustability
When working with wellbeing coaches, users want to trust their issues to a person they have never met before so if they see reviews, it can help them make a decision for themselves.
3
Design
Current design seems to be a bit outdated and also more amateur like so some users might not trust this brand and choose another coach.
1
Users were not sure if the website belonged to a coach as the homepage is mostly about blog articles.
2
The text on the coaching page was hard to read.

3
Confusing navigation system.

The process
The process was to take full ownership of the various roles involved in designing a product, define who the end-user is and its goals, then plan how the product would function via the user flows as well as conducting usability studies, after that wireframing and mock up phases and iterating on designs.
4
No personal branding.