To test the app's user experience, I conducted 2 rounds of usability studies with 7 of the current clients as well as some other people I met while completing the Guerilla Testing and asked them to perform a few predefined tasks on the current website and then on the high-fidelity prototype I created. The tasks were:
Usability study: findings
Findings from the first study helped guide the designs from the initial design to mockups. It also helped me define the pain points.
- Find About page
- Learn more about coaching sessions
- Book a session
"92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of them say positive reviews and testimonials make them trust a business more."
Starting with secondary research, I began to draw from research articles on the topic of purchases motivated by testimonials and I stumbled upon an eye-opening statistic from BigCommerce
A way to get more clients with 72% success…..
To make it easier for users, information about the coaching services and its benefits should be moved to the homepage as well as the navigation menu should be simplified.
When working with wellbeing coaches, users want to trust a person they have never met before so if they see other people's reviews, it can help them make a decision.
Current design seems to be a bit outdated and also quite amateur so some users might not trust this brand and find another welness coach.
Confusing navigation system.
Long texts = hard/boring to read.
Is it a blog or is it a coach?
Texts look different – so many fonts and colors, it is distracting!