To test the app's user experience, I conducted 2 rounds of usability studies with 7 of the current clients as well as some other people I met while completing the Guerilla Testing and asked them to perform a few predefined tasks on the current website and then on the high-fidelity prototype I created. The tasks were:
Findings from the first study helped guide the designs from the initial design to mockups. It also helped me define the pain points.
- Find About page
- Learn more about coaching sessions
- Book a session
Usability study: findings
To make it easier for users, information about the coaching services and its benefits should be moved to the homepage as well as the navigation menu should be simplified.
When working with wellbeing coaches, users want to trust a person they have never met before so if they see other people's reviews, it can help them make a decision.
Current design seems to be a bit outdated and also quite amateur so some users might not trust this brand and find another welness coach.
Is it a blog or is it a coach?
Long texts = hard/boring to read.
Confusing navigation system.
Texts look different – so many fonts and colors, it is distracting!
"92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of them say positive reviews and testimonials make them trust a business more."
Starting with secondary research, I began to draw from research articles on the topic of purchases motivated by testimonials and I stumbled upon an eye-opening statistic from BigCommerce
A way to get more clients with 72% success…..