Thalea is a wellbeing coach who helps others transform their lives and live fulfilled lives. A few years ago she created a website to promote her business but there was little success attracting clients through the website.
My challenge was to create a responsive website for her based on my own user research.
The process was to take full ownership of the various roles involved in designing a product, define who the end-user is and its goals, then plan how the product would function via the user flows as well as conducting usability studies, after that wireframing and mock up phases and iterating on designs. I was also the one who made this design work on Wordpress.
A responsive website where users can easily book a session with a wellbeing coach and learn more about wellbeing, which would also bring more clients.
My role
Solo Project
UX UI designer
2 weeks
Primary user group identified through research was females of different age but mostly in the age of 25-44, the ones who spend a lot of time on social media and have different types of insecurities.
Some users keep their choices private so they don't want direct interaction with people they don't know, that is why having a website where users can find all the info before needing to contact the coach is very beneficial for both sides.

Most of the users would use a laptop to learn more about wellbeing coaches but there are still some people who would like to research their options on the go – using a mobile phone.
User Research: summary
After surveying 26 different people, I learnt what is important for them when they find a Wellness Coach's website.

The open-ended questions I asked helped me understand users better and see why they want to use coach's help in the first place.

Problem statement: Elizabeth is a kindergarten teacher who needs to find a good wellbeing coach and research the website before booking because she doesn't have patience and time to spend on people that are not a `'great fit`.

User Persona
Understanding Elizabeth's user journey helped us realise what could make the website more user-friendly.
User journey map
To test the app's user experience, I conducted 2 rounds of usability studies with 7 of the current clients as well as some other people I met while completing the Guerilla Testing and asked them to perform a few predefined tasks on the current website and then on the high-fidelity prototype I created. The tasks were:

Findings from the first study helped guide the designs from the initial design to mockups. It also helped me define the pain points.
  • Find About page
  • Learn more about coaching sessions
  • Book a session
Pain points
Usability study: findings
Round 1 findings
To make it easier for users, information about the coaching services and its benefits should be moved to the homepage as well as the navigation menu should be simplified.
When working with wellbeing coaches, users want to trust a person they have never met before so if they see other people's reviews, it can help them make a decision.
Current design seems to be a bit outdated and also quite amateur so some users might not trust this brand and find another welness coach.
Is it a blog or is it a coach?
Long texts = hard/boring to read.
Confusing navigation system.

No personal branding.
Texts look different – so many fonts and colors, it is distracting!
"92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of them say positive reviews and testimonials make them trust a business more."

Starting with secondary research, I began to draw from research articles on the topic of purchases motivated by testimonials and I stumbled upon an eye-opening statistic from BigCommerce:
A way to get more clients with 72% success…..
My goal was to compare the user experience of some other coaches' websites.
This competitive audit helped me understand how other "bigger" and "smaller" coaches position themselves and how easy their websites are for users.
I was quite disappointed to see that some coaches do not give the information about their pricing as it makes it harder for users to understand if they can or cannot do sessions with this coach and users do not want to waste their time.
Some opportunities for this website include:
● Offer a wider range of services, offer some wellbeing and inspirational articles, blogs, possibly podcasts, some videos too as well as coaching
● Be transparent and have prices on the website
● Have an easy and intuitive design
Competitive audit
For the home screen, I prioritized a more trustable style with ideas of what the journey would look like, reviews, and some information about the coach.

I came up with a new colour theme as well as added a new font system.

Below, users can read the story through photos, there is also some personal information that can help users get to know the coach better.
Below, there are two texts About me and it confuses users. Texts look quite small too and the column width is a bit too wide.
The final high-fidelity prototype presented a cleaner user flow of booking a session.
High-fidelity Prototype
Now this responsive website makes it easier for new users to learn about the wellness coach as well as easily book a coaching session directly on the website.

Thank you for your time reviewing my work on the website for a wellness coach! If you'd like to see more or get in touch, my contact information is provided below.

Thank you!