As it was a testing assignment, I was the only one doing all the research and design itself.
I was asked to create a customer journey map and 2 different types sign up pages in 24 hours.
Maroo is the company that gave me a test assignment and I have done quite a bit of work on it so I decided why not share it on my website too.
To make the website (sign up part) more accessible and to improve the customer conversion rate by making users trust the website more.
After conducting some research I came up with two types of personas.
Customer Journey Map (CJM)
Creating 2 different personas helped me understand how different types of customers experience using the current website.
Kate ( business owner) CJM